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Kvasi — Children's Data Notice

Version: v3-2026-06-25 · Last updated: 2026-06-25

It has two layers: a child-friendly version (for the child) and a precise version (for the adult).


Part A — For the child (plain, friendly)

What does Kvasi remember about you? Kvasi remembers the name you picked (it can be a made-up name!), and what you've been learning — which sounds and words you've practised, and what you're getting good at. It uses that to give you the next thing that's just right for you — not too easy, not too hard.

Kvasi does not know where you live. It doesn't show you adverts. It's not trying to keep you playing for ages — it wants you to learn, then go and play outside too.

A grown-up who looks after you can see how you're doing, and can ask Kvasi to forget everything if you ever want that.


Part B — For the adult: exactly what we ask you to agree to

At registration we record a short, append-only consent history. No IP address is stored. Each entry is stamped with the policy version it refers to.

What you're agreeing toWhat it coversRequired?Lawful basisDefault
Accept the TermsYou accept the Terms.Required to registerContract—
Read the Privacy PolicyYou've read the Privacy Policy.Required to registerContract—
Run the game for your childWe process your child's play/progress data to run the game (pick their next lesson).Required to playContract — Art 6(1)(b)—
Help improve KvasiUse your child's pseudonymised play data to improve Kvasi and how we teach.OptionalConsent — Art 6(1)(a)OFF
NewslettersNewsletters / product-update emails to you (the adult).OptionalConsent — Art 6(1)(a)OFF

Why running the game is an acknowledgement, not "consent"

Tracking a child's progress is necessary to deliver the service you signed up for — without it Kvasi can't teach adaptively. Under UK GDPR, consent must be freely given and refusable; since you can't refuse this and still use the product, dressing it up as "consent" would be misleading. So:

  • Its lawful basis is contract (Art 6(1)(b)).
  • We still record your acknowledgement at registration as proof we told you clearly.
  • The data is minimal and pseudonymised (see below), used only to teach your child.

Why the two opt-ins are genuine consent

Helping improve Kvasi and receiving newsletters are not needed to run the game. They're strictly opt-in, default off, and you can withdraw either at any time in account settings without losing any access. Declining them changes nothing about your child's experience.


Part C — The minimisation and separation guarantees

  • Nickname, not real name — the display name can be an alias.
  • No date of birth, age or gender — we don't ask for them and don't store them.
  • No IP address stored against the account or against any consent record.
  • Identity and learning data are stored apart — learning data sits under a pseudonymous identifier with no link back to who the child is; a single mapping record is the only link.
  • Erasure means erasure — severing that mapping makes the learning data unattributable, and the child's records are hard-deleted.
  • No advertising, no commercial profiling, no selling data.
  • The narrator voice is AI-generated (marked with an inaudible watermark). We do not record, collect or clone your child's voice — there is no microphone capture.

Last updated: 2026-06-25 · Contact: [email protected]