We want better.
For more children.
We don’t see many children getting enough play and learning.
On one hand, childhood is full of play, but the foundation isn’t quite there, and the child begins to fall behind at school. They lose confidence, and then they lose interest.
On the other hand, the child is pushed too hard. They do very well, but they begin to burn out, and don’t get to enjoy their childhood.
And now attention spans are shorter.
We see young children with short attention spans, scrolling for the next quick hit, copying internet trends without thinking any deeper. It starts very young these days, and some of them spend far too long on the kinds of screen time that aren’t good for them.
Because most apps today aren’t built for the child.
Most of the kids learning apps we found were free, but paid for in other ways: ads, your data, in-app purchases to lure children, and a premium tier holding back the rest. Most of what’s left is just a worksheet on a tablet, and the good ones cost more than most families can pay.
So we are building what we couldn’t find.
A world to explore, like a game they love, that you never have to pressure them into. They ask for it themselves.
Safe and clean. No ads, no data selling, no dark patterns. £15 a month, everything included, now and later.
And it doesn’t take their day. After a session we encourage them to put it down and go outside.
For our own future children, and we hope for many more. To protect their childhood, and their love for learning.
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